Journal des Dames et des Modes.

A complete set of one of the most beautiful of the Art Deco fashion periodicals. Although not so large or on such a grand scale as Gazette de Bon Ton, the plates are exquisitely printed.

The journal, which borrowed both the title and format of La Mésangère's periodical of a hundred years before, was founded by Tom Antonginigini, the secretary, friend and biographer of the poet and collector Gabriele D'Annunzio (1863 – 1938), whom Antonginigini followed to Paris from Italy in 1910. The colour pochoirs by Barbier, Bakst, Brunelleschi, Dammy and Martin were intended to act as a record of contemporary Parisian culture and fashion. Perhaps less deliberately, it also documents the transition from the end of the Belle Époque to a radically different period in world history. The journal ceased publication in August 1914 due to the outbreak of the First World War.