Amsterdam, die Weltberühmte Haupt- und Handel Statt.

A bright and detailed plan of Amsterdam, in full contemporary colour with a panoramic view of the harbour.

The plan presents Amsterdam as the leading global merchantile city in Europe, highlighting her extensive canal systems, and using an extensive key to detail the city's principal buildings. Amsterdam's position as an important trading city is emphasised by the many ships anchored in the harbour in the fine prospect of the city and by the allegorical figures in the bottom corners.
Seutter (1647-1756) was one of the most important and prolific German map publishers of the 18th century. He was apprenticed in Nuremberg to Johann Bapist Homann, the leading German cartographic publisher of the period. Having finished his training he left to establish his own independent cartographic publishing house in Augsburg. By 1732 Seutter was one of the most celebrated publishers of his time and was honored by the German Emperor Charles with the title of 'Imperial Geographer'.